Branded off the shelf & custom made bags for all your promotional needs

Glossary of Terms

  • Camera-ready artwork
    Black and white artwork which can be scanned or photographically reproduced
  • Digitising
    Two-dimensional artwork is converted into thread or stitches ready for embroidering
  • Dye Sublimation
    A thermal process for imprinting using heat-activated organic dyes to achieve vibrant colours
  • Download
    Copying data or files between computers or onto a disk
  • Embroidery
    Traditional method for reproducing a logo, crest or message by stitching a digitised design into fabric, resulting in a high perceived value
  • Font
    A specific typeface and type size, measured in points
  • Pantone Matching System (PMS)
    A set of industry standard codes for mixing inks to achieve uniform results
  • Personalisation
    Customising an item for an individual by imprinting the recipient's name
  • Pre-production sample
    An actual sample of the bag which, if requested, can show an imprint of the logo or design as it will appear on the finished article
  • Production (or lead) time
    The amount of time needed to produce and deliver an order, following final signoff
  • Screen printing (or silk screening)
    Printing method that forces ink through a mesh fabric and a stencilled screen
  • Set-up charge
    The cost of creating any of the special equipment or imprinting tools, which is passed on to the customer.
  • 4-colour process
    The four basic colours of cyan (blue), magenta (red), yellow and black are combined to reproduce a printed colour image
  • Branding
    The four basic colours of cyan (blue), magenta (red), yellow and black are combined to reproduce a printed colour image
  • Blind Embossing
    The technique whereby an image is pressed into a sheet without using ink or foil

Need something specific? Call us on 0845 460 4615 or email us at sales@rocketbags.co.uk