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Case Studies



Top Man Men's Toiletry bag The Client's Brief
To create a completely unique design of men's toiletry bag for use as a gift at sponsored events for students. The brief also included supplying a set of travel items including a toothbrush, toothpaste and a tin of mints. The budget was limited, so the challenge was to produce a high quality item economically.
Our Solution

The bag was designed for production in high quality, imitation leather and two extra pockets were added to the specification at no extra cost. Rubberised soft PVC zipper tags were included and manufactured at one of our Far East factories, providing a further saving to the client.

Case Study 1: Top Man Men's Toiletry bag
How We Achieved It
Realistic on-screen concept visuals were initially provided to the client by our bag designers. By liaising with TopMan these designs were fine-tuned and final production artworks were produced.

Samples were manufactured in order to test and check the quality and the printing.

Finally, 3,000 bags were manufactured. All of the contents (also supplied by us) were packed and the bags were shipped to a delighted client.
The Benefits To The Client
TopMan received 3,000 completely original bags, which although looking very like leather, were supplied at a much more economical price point. All design concepts and artworking were provided free of charge. Extra pockets were supplied at no extra cost and high quality fittings were included at the most competitive prices. Internal items were supplied and packed by us, so there was no additional hassle for the client. In short, TopMan got a unique, great looking bag, at the cheapest possible price, with no hidden costs or hassle!


Kleeneze Trolley bag
The Clients Brief
Kleeneze had a problem with their shoulder strap, distributor's bag, used to deliver brochures door to door. Their existing bag was heavy and uncomfortable, and the brochure distributors were regularly required to refill it, as the capacity was too small to hold enough bags for a complete street. In addition, bags were getting wet and damaged, while access to brochures was difficult.
The Solution
We created a trolley bag with an extendable handle that ensured the weight of the brochures was not on the distributor's shoulders. A square-shaped main compartment was designed to snugly hold 50 packs of brochures in two neat piles. A separate compartment was created to store all order forms and paper work. A simple internal flap ensured all items could be kept dry while the bag was open.

Case Study 2: Kleeneze Trolley bag
How We Achieved This
After some detailed discussion and fact finding with the client we collected a full quantity of brochure packs and set about designing a bag around them.
After our bag designer created a series of concept drawings for further discussion, the preferred concept was finalised and a production artwork was completed.
A first sample was manufactured and given some very hard road testing by one of the Kleeneze distributors. After a month the bag was returned to us and some adjustments were made to the design.
The final version was then produced and delivered to the client.
Benefits To The Client
At last the Kleeneze brochure distributors were armed with a bag that they would be happy to use. The trolley design was comfortable and lighter to handle, due to the load taken by the pavement rather than the distributor. This bag could carry even more brochure packs in the most organised of fashions. And with the brochure protected by an internal flap, the Kleeneze distributors could go about their work hassle free.


Cartoon Network Laptop Bag
The Brief
To produce a completely original looking laptop bag that didn't look "off the shelf". The bag needed to snugly hold a particular model of laptop and fit inside the owner's own bag (whatever that may be). The materials and graphic would need to reflect Cartoon Network's distinctive visual image.
Our Solution
Hardwearing, flexible Neoprene was chosen as the material. The elasticity of the material ensured a snug fit combined with an up to date, sporty look. The dimensions ensured a secure fit for the laptop and 2 internal elastic straps prevented any movement. No external straps or handles were included, so the bag could smoothly slide into another bag without catching.

We screen printed the graphics using high visibility Glow in the Dark inks. Next we added a stitched on, rubberised soft PVC label to give the promotion's branding and the bag the fun and funky look associated with Cartoon Network. Finally, we added a small, discreet material tag displaying Cartoon Network's corporate branding.

Case Study 3: Cartoon Network Laptop Bag
How We Achieved This
The style and purpose of the bag was established at an initial meeting with Cartoon Network. Concept drawings were created for further discussion and a final design, with exact dimensions was agreed. The final production artwork was completed by us, including all manufacturing specifications and graphics. From this artwork a sample bag was produced for testing and checking. Finally 500 laptop bags were manufactured and delivered to the Cartoon Network offices.
Benefits To The Client
A completely original Laptop bag, providing Cartoon Network with a high quality promotional item that specifically expresses their distinctive brand values. The practical design ensured continued usage and security issues were answered in the most stylish fashion.


Base London Shoe Bag
The Client's Brief
Base London, a shoe manufacturer, wanted a bag for use as a combined with-purchase gift. The bag would also provide the outer packaging for all of Base London's shoe purchases and needed to appeal to the Base's chosen market (males aged 18 to 30). Base wanted the bag to be produced from recycled materials, while being trendy enough for re-use as a carrier bag.
Our Solution
We designed a fashionable, courier-style bag, produced completely from non-woven material. With no attachments and fittings, the bag provided a highly economical, eco friendly solution. A simple carry strap, also produced from non-woven material, ensured that the minimum of materials were used. The bag could be securely closed, with Velcro fixings.

High quality screen printing in two colours ensured graphics and logos were both smart and fashionable.


Case Study 4: Base London Shoe Bag
How We Achieved This
At the initial meeting with Base, the brief was established and some options were agreed.

The most economical design solutions were drawn up by our bag designers and presented to Base for further discussion. A final design was agreed and manufacturing artwork was produced.

Samples were produced so that our designs could be checked and tested. The carrier strap length and overall dimensions were altered slightly, before an initial quantity of 25,000 bags was manufactured and delivered.
Benefits To The Client
This "with purchase" shoe bag, was designed and manufactured to be used and seen time and time again, ensuring raised brand awareness. The trendy design, eco friendly materials and keen price point made this bag a real winner on the high streets In fact Base London have recently ordered a further 25,000 of them.

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